New national guide reveals why sports bras are the missing piece in girls’ and women’s sport

AEA recently supported research conducted by Victoria University, the University of Wollongong’s Breast Research Australia, and Susan Alberti AC to inform the release of a new Insight Guide showing schools and sports organisations exactly how to turn awareness of breast-related barriers into practical action.

Most people involved in school sport and community sport know that girls and women drop out of physical activity at higher rates than boys and men. Far fewer know that a poorly fitted, or entirely absent, sports bra is one of the reasons why.

A new national study led by Victoria University’s Professor Clare Hanlon, Senior Research Fellow Dr Elliott Flowers, and the University of Wollongong’s Professor Deirdre McGhee, in partnership with AEA and supported by Susan Alberti AC, has surveyed more than 200 decision-makers, including coaches, teachers and committee members, across 153 sporting organisations and 73 schools.

The findings, published in Supporting Girls and Women in Sport: Decision-Maker Insights on Breast-Related Issues, Education and Sports Bras in School and Sports Kits, point to a clear and fixable gap between what schools and sports organisations know and what they’re actually doing.

What decision-makers told us

The people responsible for choosing sports kit items are well aware of the problem:

  • 66% said breast-related issues limit sporting performance
  • 63% said breast-related issues discourage participation in sport
  • 57% said breast-related issues have led girls and women to drop out of sport altogether
  • Almost every respondent believed girls and women would benefit from education on well-fitted, supportive sports bras
  • Two-thirds believe it’s their organisation’s responsibility to provide that education

But awareness isn’t translating into action:

  • Fewer than 1% of organisations currently provide any sports bra education
  • Only 2% recognise sports bras as a standard item in school or sports kits

Why it matters

This gap sits on top of a body of existing research that AEA has drawn on in its own work with schools:

  • 88% of girls wear an incorrectly fitted sports bra
  • 64% of girls don’t wear a sports bra at all during PE or school sport
  • 87% of high school girls report breast-related issues during physical activity
  • 32% of female athletes say breast pain negatively affects their performance
  • Excessive breast movement is one of the reasons girls and women give for dropping out of sport

As Professor Hanlon put it, “Our research shows the importance for schools and sports to educate girls and women on well-fitted sports bras and recognise sports bras as an essential kit item. This is not rocket-science, this is a necessity if schools and sports want to improve participation and performance in sport for girls and women.”.

Professor McGhee, who’s research into breast biomechanics spans more than 25 years, added that high-support, correctly fitted sports bras can prevent or relieve breast-related problems during exercise. The International Olympic Committee now recognises sports bras as essential sporting equipment, not underwear, a shift in thinking this Guide is designed to bring into everyday school and club practice.

Former international netballer and sports commentator Bianca Chatfield, who backs the Guide’s message, said better bra support would have changed her own experience as an athlete, “I know firsthand the difference bra support can make. This guide highlights practical actions, and weblinks, sport organisations can take, including providing education and recognising sports bras as an essential part of a sports kit.”.

What’s in the Guide

The Insight Guide is built to move schools and sports organisations from good intentions to practical, evidence-based action. It includes:

  • Key facts and findings from the national decision-maker study
  • Free, ready-to-use sports bra education resources you can embed directly on your website or share with students, members and families
  • Real-world case studies from a rural school and a sporting organisation already leading change in this space
  • Practical guidance on recognising sports bras as a standard sports kit item, alongside uniforms, footwear and protective equipment

AEA’s role

Active Education Australia CEO Gillian Manson said the Guide will become a core part of how AEA supports schools around the country to keep girls active and engaged in sport.

“This guide will become a resource in our training with educators across the country to assist schools to take informed, practical steps to support girls to remain physically active and engaged in sport.”

We’ll be embedding the Guide’s resources into our school membership offering, PD sessions and MOVE conference programs in the months ahead, so your team has practical tools ready to use, not just more research to read.

What you can do now

  • Read the full Insight Guide and share it with your HPE department, sport committee or leadership team.
  • Add sports bra education to what you already provide on kit, uniforms and equipment.
  • Recognise sports bras as an essential kit item, not an afterthought, in the same way you would boots, mouth guards or helmets.
  • Tell us what you’re doing. We’d like to hear how your school or organisation is putting this into practice, so we can keep sharing what’s working.

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